CONTENTS

Communications of the IIMA

Volume 6 Issue 4 2006

The Business Models of E-marketplace …………………………………………………………...1

Weijun Zheng

Utilization of Buffers for Performance Evaluation of Local Area

Network Protocols...……………………………………………………………………………… 19

Sarhan M. Musa, Emmanuel Uzoma Opara & Cajetan M. Akujuobi

The National Health Information Network and the Future of

Medical Information Privacy ……………………………………………………………………. . 33

Edward J. Szewczak

Mobile Electronic Commerce: What Is It? Who Uses It? and Why Use It?...................................49

Andrew Cook & Tanya Goette

Web Data Mining: A Case Study ...………………………………………………………………59

Samia Jones & Omprakash K. Gupta

Modular Curriculum Design Using Personal Learning Plans

and Reusable Learning Components.…………………………………………………………..….65

Jay M. Lightfoot

A Networking-based View of Business Model Innovation: Theory and Method………………….. 81

Rong Fu, Li Qiu, Liang Quyang

Cultural and Religious Identities in an Era of Information and Communications Globalization……………………………………………………………………………………….87

M. R. Neyestani & Pat Mcinturff

© 2006 International Information Management Association, Inc., All Rights Reserved