Journal
of International Technology and Information Management
Abstract
Volume 13,
Number 1, 2004
1. Building Relationships That Last:
Integrating Public Relations Into Web Design
Richard V. McCarthy, Quinnipiac
University
Jay E. Aronson, The University of
Georgia
Robert Petrausch, Iona College
This paper explores the relationship
between web site design, public relations strategy, and a consumer’s intention
to return to a web site. This
relationship is defined through a model that explores the influence of
information satisfaction, particularly when the web site design is congruent
with the consumer’s expectations. The
public relations dimension extends the consumer web site design model by
interjecting a long-term focus on relationship building that organizations will
need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of
developing loyalty and trust online.
13. Measuring Online Students' Ability To Apply Programming
Theory : Are Web Courses Really Working?
Kathryn A. Marold and Wayne Haga, Metropolitan
State College of Denver
As a response to troubling doubts about the success of
Web-delivered courses that include problem solving and critical thinking skills,
the authors gathered data from two online sections of the CIS Application
Programming with Visual Basic course at Metropolitan State College of Denver
over two semesters and compared it with the data from classroom sections. T-tests showed a significant difference in
the means of student projects and tests that required application of theory
learned. All sections of the course used the same syllabus and assignments and
were taught by the same instructor.
Internet students scored significantly lower in theory portions of exams
and in projects. The authors conclude that more study is needed, but design and
delivery of problem solving courses via the Web needs careful attention.
21. Deciding On The Appropriateness Of
B2b Reverse Auction Technology Adoption: An AHP Approach Combined With Integer
Programming
Tobias Schoenherr, Indiana University
Although Business-to-Business online reverse
auctions have emerged as a promising purchasing tool, no research has been
found that provides a model to assess the reverse auction decision in a
systematic way. This paper fills this gap by presenting an integrated approach,
utilizing Analytic Hierarchy Process techniques and an Integer Programming
Formulation, to decide whether Reverse Auction Technology (RAT) adoption is
cost-effective and appropriate. The model developed is a practical decision
support tool that allows for the consideration of both qualitative and
quantitative decision factors, and
for the adoption of multiple modes of RATs, which are contrasted to traditional
purchasing.
Jia-Lang Seng, National
Chengchi University, Taiwan
Ming-Hsiung Ying, Chin Min Institute of Technology, Taiwan
Heterogeneity
and interoperability of Web data sources represent the current key issue in Web
information extraction and integration. Warehouse approach and virtual approach
are the common approaches adopted to integrate heterogeneous Web data sources.
However, few analytic model and cost model were developed to measure and assess
the efficiency and effectiveness of either approach or a combination. Hence, a
contingency model cannot be produced to assist the search engine to select and
mix the warehouse method and the virtual method. In this study, we present a
genetic algorithm assisted hybrid approach to aid the search engine to evaluate
the cost and performance factors. We apply genetic algorithm technique to
formulate a cost optimization model and compute and compare the cost of
extraction and integration. The cost model is based on a collection and
compilation of the property data of the query analysis and path expression of
the involved Web data sources. Six property analyses are conducted and six
evolution steps are created to formulate the genetic algorithm of optimization.
Further, we conduct a preliminary experiment using 15 local and global Web
bookstores to install and test the method. Our experimental results show that
the cost optimization can be achieved with the genetic algorithm and factor
analysis.
49. Studying The Value Of Information Sharing In
E-Business Supply Chain Management
Aryya Gangopadhyay and Zhensen Huang, University of Maryland, Baltimore County
The supply chain management of goods and services involves multiple trading partners such as raw-material suppliers, manufacturers, distributors, and retailers. Every one of these trading partners need to determine their requirements, in terms of merchandise, and match them against availability, pricing, and cost of transportation. At every step of the supply chain economics information retrieval is a crucial and recurring process. In this paper we study information sharing as a strategy for improved decision making that can increase the profitability of the entire supply chain. We describe various different models for information sharing and illustrate the benefits of information sharing using ordering relationships among the trading partners of a simple four-node supply chain. In order to examine the relationship between different variables and the well-known bull-whip effect, we develop a simulation system to quantify the variables and generate different results in different scenarios. These results are analyzed in this paper, and implications are presented.
61. Improving Workflow in Home Healthcare Industry: A Case Study
Mohan Rao, The
University of Texas Pan American
Norma Teran, Cornerstone
Rehabilitation Hospital
Michael Savard, Medtronic AVE
Home healthcare
industry is facing increasing pressure to change business processes and manage
information flow electronically. With the help of a case example, this paper
describes how a web-based system could improve the workflow communication
problems in home healthcare companies.
Every department of the case company has its own software to assist in
everyday operations but is unable to communicate with one another
electronically. All documents necessary
in the coordination of care have to move physically between departments. The
proposed solution is a web-based electronic form management system that would
improve regulatory compliance and operating efficiency.