Journal
of International Technology and Information Management
Abstract
Horst Treiblmaier, Irene
Pollach, Arne Floh, Vienna University of Economics and Business
Administration
Marcin Kotlowski, Echonet.at, Vienna, Austria
E-branding
provides non-profit organizations (NPOs) with new opportunities to communicate
their missions, which is of paramount importance in a market segment that
competes for donations and voluntary labor. Since successful e-branding is
determined by both internal and external communication strategies, we developed
a framework which explains the interdependency of these two factors in NPOs.
Our findings are based on qualitative interview data and a website analysis of
eleven Austrian NPOs. The NPOs' internal and external e‑communication
strategies are categorized into three successive levels each and combined in a
two-dimensional grid, which shows how NPOs integrate their communication
strategies.
157. The Impacts of Conflicts on Requirements Uncertainty
and Project Performance
Houn-Gee Chen, National
Tsing Hua University, Taiwan
James J. Jiang, University of Central Florida
Jun-Cheng Chen, National Tsing Hua University, Taiwan
J.T. Shim, University of Central Florida
Conflict is a pervasive phenomenon that permeates
information systems development and implementation. The literature has indicated that conflicts, due to their
association with negative emotion, will negatively influence IS project
development, even after controlling for the effects of conflict management and
resolution; however, the negative emotional characteristic of conflict alone
has a limited explanatory power of IS project success. The purpose of this
study is to provide additional insight, by including requirement uncertainty as
the mediator variable, of the impacts of conflicts on project performance.
Surveys were sent to Taiwan’s top 1600 companies and the results support the
hypotheses. The management implications are discussed.
Extensible Markup Language (XML) started as an effort to
simplify the standard Generalized Markup Language (SGML), which was the
International Organization for Standardization’s (ISO) standard for defining
data vocabularies. This study investigates XML technology as a substitute to
SGML that would be Web friendly, and easy to learn and use while supporting a
variety of applications for faster and more efficient data mobility on the
Web. It describes several compelling
reasons why XML is a useful technology for representing structured data
mobility. XML is a markup language used
for data structure in a textual form. A specific goal of XML is to keep most of
the descriptive power of SGML, while removing as much of the complexity as possible.
This article includes an overview of XML and its specifications and
corresponding components, development of schemas for defining industry
standards data definitions, potential problematic impact on information systems
and recommended solutions for developers and practitioners.
181. Information
Systems Service Quality Measurement: The Evolution of The SERVQUAL Instrument
Due to the increasing service component of
information technology, service quality measurement has become increasingly
important as IS practitioners attempt to increase service quality to customers.
The measurement of service quality in IS evolved from the research done in the
marketing literature. The SERVQUAL instrument has evolved to become the most
commonly used measurement instrument in both IS and marketing. Although
commonly used, the SERVQUAL instrument is not without criticism. This paper
describes the SERVQUAL instrument, its criticisms and support, and finally the
SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt
at improving upon the SERVQUAL instrument.
193. Empirical
Evidence Of Diminishing Payoff From Successive Generations Of Information
Systems
Gerald E. Evans, The
University of Montana
Neil Morton, Florida
Atlantic University
Previous research has focused on a number of important
variables that can influence the observed payoffs from information systems
investments. In the current
investigation conducted in the spring of 2002, personal, on-site interviews
were conducted in 138 small and medium sized businesses. Vendor involvement in systems development
was less related to systems cost than previously. Unfortunately, vendor involvement was unrelated to any of the
four measures of systems success in the entire sample. Further analysis revealed a strong
relationship between information system generation and payoffs. Specifically, there appeared to be a point
of diminishing return with subsequent generations of information technology.
207. eXtensible Markup Language (XML) for Competitive
Advantage
William P. Wagner, Ralph Hilken, and Q B. Chung, Villanova
University
eXtensible Markup Language (XML) has
received much attention in the popular press lately as a new technology
designed to facilitate information sharing among business entities. One of the
biggest problems that companies are experiencing today with XML is that many
executives do not understand what XML is and why it is important, nor do they
understand what its potential impact on their information strategy might be. In
this paper, we present an overview of XML and a framework for generating IS
strategic alternatives, which was introduced in its original form in the 1980s.
This framework is adapted to suit the properties of XML and its usage is
illustrated with XML cases. Finally, considerations for developing XML
applications that are identified by the framework are presented.